A taste of what caught my attention recently includes Accessibility, Cross-Market Merger, Hospitals, Health Systems, Internal Communications, Purpose-Driven Marketing, AI, and OCR.
One of these scoops might be the inspiration you did not know you needed or have been looking for.
01)
Why Brands Should Be Thinking About Accessibility in Design
What Caught My Attention: “More marketers are ramping up investments in accessible design to ensure their marketing and products are usable by all consumers, including those with disabilities.”
- Source: Ad Age
- Author: Adrianne Pasquarelli
- Published: 2023-08-23
- Tag(s): Accessibility
02)
Understanding Mergers Between Hospitals and Health Systems in Different Markets
What Caught My Attention: “A growing body of evidence shows that consolidation in health care provider markets has led to increases in prices without clear evidence of increases in quality. Policymakers and regulators have historically focused on consolidation within the same geographic area, but there have been a large number of mergers and acquisitions (referred to as “mergers” in this brief) between hospitals and health systems that operate in different regions (referred to as “cross-market mergers” in this brief), including several multi-billion dollar deals over just the past couple of years. Some experts have raised concerns that cross-market mergers could result in hospitals and health systems raising their prices. It is also possible that cross-market mergers could result in the elimination of service lines by some acquired hospitals, which may reduce access to care.
This issue brief explains the role and implications of cross-market mergers in hospital and health system markets and describes the approaches that government antitrust agencies have taken in reviewing these types of transactions.
What Is a Cross-Market Merger?
A “cross-market merger” entails a merger between two health care providers that operate in different geographic markets for patient care.1, 2 For instance, this term could apply to the following scenarios…”
- Author: Jamie Godwin, Zachary Levinson, and Scott Hulver
- Published: 2023-08-23
- Source: KFF
- Tag(s): Cross-Market Merger, Hospitals, Health Systems
03)
Communicating Across Cultures with Awareness and Consideration
What Caught My Attention: “The world is more interconnected than ever, and internal communicators must have a holistic view of their audience. It’s especially true for organizations with a multinational presence and employees that span many nationalities and cultures.
But how can you optimize your content to ensure you’re reaching everyone when you have an employee base that comes from so many different cultures and backgrounds – and how can you make your messaging feel genuine? Experts from across the industry shared their tips on using their communications skills to pin down the right methodologies to communicate across cultures and how they reach their global employees.”
- Author: Sean Devlin
- Published: 2023-08-21
- Source: Ragan
- Tag(s): Internal Communications
04)
7 Steps To Create A Purpose-Driven Marketing Strategy
What Caught My Attention: “The first step to creating a purpose-driven marketing strategy is to identify that purpose. It goes beyond a simple statement of what your business does. You must consider the bigger picture. Ask questions like…”
- Author: Fran Biderman-Gross
- Published: 2022-12-17
- Source: Forbes
- Tag(s): Purpose Driven Marketing
05)
Artificial Intelligence Is Cracking Open the Vatican’s Secret Archives
What Caught My Attention: “In Codice Ratio sidesteps these problems through a new approach to handwritten OCR. The four main scientists behind the project—Paolo Merialdo, Donatella Firmani, and Elena Nieddu at Roma Tre University, and Marco Maiorino at the VSA—skirt Sayre’s paradox with an innovation called jigsaw segmentation. This process, as the team recently outlined in a paper, breaks words down not into letters but something closer to individual pen strokes. The OCR does this by dividing each word into a series of vertical and horizontal bands and looking for local minimums—the thinner portions, where there’s less ink (or really, fewer pixels). The software then carves the letters at these joints. The end result is a series of jigsaw pieces:
By themselves, the jigsaw pieces aren’t tremendously useful. But the software can chunk them together in various ways to make possible letters. It just needs to know which groups of chunks represent real letters and which are bogus.
To teach the software this, the researchers turned to an unusual source of help: high schoolers. The team recruited students at 24 schools in Italy to build the projects’ memory banks. The students logged onto a website, where they found a screen with three sections…”
- Author: Sam Kean
- Published: 2018-04-30
- Source: The Atlantic
- Tag(s): AI, OCR
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